In the News

Selected news articles

Experience the passion of PyeongChang 2018’s New Horizons Hospitality Program

September 7, 2017

Get your “New Horizons” in-venue hospitality experience package now
#PyeongChang2018

https://tickets.pyeongchang2018.com

PyeongChang, September 07 – Olympic sports fans can now share the passion of the Olympic Winter Games PyeongChang 2018 thanks to the newly launched “New Horizons Hospitality Program.”

Three premium levels of packages are available online now at newhorizons.jetsetsports.com. They include tickets to highly sought-after events in some of the best seats in the PyeongChang 2018 venues, as well as access to the New Horizons Lounge in Gangneung Olympic Park or in-venue hospitality lounges, depending on the level of the package.

These exclusive packages are available on a first-come, first-served basis through the Jet Set Sports website (www.jetsetsports.com/newhorizons) for international visitors in participating territories only, as well as local sports fans in Korea.

The PyeongChang Organizing Committee for the Olympic and Paralympic Winter Games (POCOG) selected Jet Set Sports to design and manage the New Horizons Hospitality Program and in doing so has named Jet Set Sports as its “Official Supporter of In-venue Consumer Hospitality Services.”

International Paralympic Committee and Jet Set Sports partner through 2020 to grow spectator attendance at the Paralympic Games

October 14, 2015

BONN (October 16, 2015) – The International Paralympic Committee OPC) has announced a new partnership with Jet Set Sports dedicated to growing spectator attendance at the Paralympic Games.

Starting with Rio 2016 and extending through the Tokyo 2020 Paralympic Games, fans and supporters from around the world will have the opportunity to celebrate the best of Paralympic sport through the dedicated services offered by Jet Set Sports as the IPC’s Global Authorised Ticket Reseller (ATR) and Official Hospitality Provider.

In close co-ordination with the IPC as well as each Organising Committee, National Paralympic Committees and their respective constituencies, Jet Set Sports will offer a variety of individual ticket and package offerings within 162 territories for Rio 2016. Paralympic fans and supporters who have historically been underserved and as a result underrepresented at the Paralympic Games will benefit from these greatly enhanced opportunities to experience elite Paralympic competition firsthand. After Rio 2016,Jet Set Sports and IPC will closely collaborate with as many NPCs as possible to serve the territories outside of the Host Countries of South Korea and Japan for the 2018 and 2020 Paralympic Games respectively.

Jet Set Sports, joi ned by its sister company GoSport, are uniquely qualified to lead this effort thanks to its long and distinguished experience promoting, selling, and distributing tickets to major international sporting events, including for the Olympic and Paralympic Games, together with essential services such as programme management , IT services, staffing,food & beverage, ground transportation, accommodation, hospitality and more. A variety of consumers, individual VIPs , corporations, and others have returned to Jet Set Sports event after event largely due to the company’s unique combination of experience, vision, and ability to deliver the best possible guest experience.

“The Paralympic Games are now the world’s third biggest sporting event in terms of tickets sales and we are delighted to strengthen our offering to sport fans thanks to our new partnership with Jet Set Sports,” said Xavier Gonzalez, the IPC’s Chief Executive Officer.

For Rio 2016, individual tickets and packages will be available outside Host Country Brazil through www.jetsetsports .com and www.cosport.com starting 19 October 2015. Individual tickets will be offered first as part of a request phase in order to afford fans ample opportunity to familiarise themselves with the event and then identify the offerings best suited to their unique needs and interests . Shortly after the initial request phase, individual tickets will be offered on a first come, first served basis as available inventory permits. Package sales through www.cosport.com will similarly begin on 19 October 2015 while customised packages including 5 star accommodations , high demand event tickets, dedicated transportation, dedicated management ,and more will be offered through Jet Set Sports via www.jetsetsports.com .

“This exciting, new partnership will be marked by greater fan engagement only starting in Rio,” said Jet Set Sports Co-CEO Alan Dizdarevic. “Our team has a deep knowledge of Brazil and is already preparing to welcome Paralympic fans with an enticing variety of individual ticket and package options. Beyond Rio, Jet Set Sports and GoSport will be ready to similarly host the growing Paralympic community in PyeongChang and Tokyo shortly thereafter.”

Further detail on the Rio 2016 sales process including a complete list of territories served by Jet Set Sports as well as the opportunity to register interest in attending the PyeongChang 2018 and Tokyo 2020 Paralympic Games will be posted to www.jetsetsports .com and www.cosport.com.

Contact

For further information, please contact Craig Spence, IPC Director of Media and Communications on e-mail: craig.spence@paralympic.org or call +49-228-2097-230 . Alternatively ,please visit www.paralympic .org.

For more information regarding Jet Set Sports or GoSport offerings for the Rio 2016 Paralympic Games and beyond, please contact cosport@cosport.com.

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FEI partners Jet Set Sports

April 29, 2014

The agreement sees Jet Set Sports become the Lausanne-based organisation’s exclusive sponsor in the hospitality sector. In this role it will offer hospitality programmes at the Rio 2016 Olympic and Paralympic Games and the Tokyo 2020 Olympic and Paralympic Games to all FEI stakeholders.

It will also work with the FEI to develop hospitality packages for major equestrian events.

“We are delighted to announce Jet Set Sports as the FEI’s latest sponsor,” said Lisa Lazarus, the FEI’s chief of business development and strategy. “As our exclusive sponsor in the hospitality sector, Jet Set Sports will offer our stakeholders a wealth of unique hospitality programmes at major international sporting events.”

Meydan confirms World Equestrian Games deal

Alan Dizdarevic, the co-chief executive at Jet Set Sports, added: “Jet Set Sports provides top quality hospitality for world class sporting events. The FEI is the perfect partner to help us reach an international audience that has an interest in attending and enjoying major sports events in the luxury of premium hospitality.”

Jet Set Sports also sponsors eight National Olympic Committees, including Australia, Great Britain, Russia, and the United States of America.

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30 years for Jet Set Sports

March 1, 2014

The world’s biggest supplier of hospitality for the Olympics marks 30 years in business with the close of the Sochi Olympic Winter Games.

U.S.-based Jet Set Sports started with the 1984 Games in Sarajevo. Company founder Sead Dizdarevic, a Croatian native, saw an opportunity ahead of those Games to make the most of his knowledge of the region and his language skills to create travel packages for U.S. Olympic sponsors. He admits it was a new experience for him.

“Thirty years ago, I didn’t know anything about Olympics hospitality. I was the blind leading the blind,” he tells Around the Rings.

Clients at the time included corporates from a past generation of Olympic sponsors such as Merrill Lynch, American Express, Flying Tigers, ABC Sports, Sports Illustrated, Kraft, and General Foods.

A Jet Set Sports escort at the Sochi airport (Jet Set Sports) “They all came to Sarajevo in great numbers,” says Dizdarevic. He says his new venture had close to 5,000 clients in Sarajevo.

Many Olympics later, Dizdarevic and Jet Set Sports counts more than 10 times that number of customers for its services that now include Summer and Winter Olympics.

Also part of the business model for Jet Set Sports are direct sponsorships with Olympic organizing committees such as Sochi 2014 and major national Olympic committees such as the USOC, British Olympic Association, and the Norwegian Olympic Committee.

“It’s been quite a journey. And with every Olympics, we learn a lot,” he says.

From the just-ended games in Sochi, Dizdarevic says the big takeaway is the need for early preparations. His company was forced to bring in extra staff ahead of the Games to get hotels ready for Jet Set Sports guests when the hotels were unable to do it on their own.

A high-end hospitality lounge at the Sochi Olympic Park operated by Jet Set Sports (Jet Set Sports) “It worked out perfect,” he says, despite nervous moments in January. He says customers seem satisfied based on surveys they returned on their Sochi experience.

“We’ve been getting mostly 10 from our clients. They’re very happy,” says Dizdarevic.

Dizdarevic says while his business continues to grow, at the same time he’s worried about cost pressures, especially on the price of tickets to the Games.

“Empty seats are the result of expensive seats. There are a limited number of people who are able to afford these high prices,” he insists.

Rio de Janeiro is the next Olympics on the horizon for Jet Set Sports, which Dizdarevic says offers plenty of challenges. But he is still upbeat about the prospects of Games in an exotic city.

“Rio is a city where people want to go. Rio will be exceptionally desirable. Rio will be exceptionally challenging … challenging in almost every way,” says Dizdarevic.

“But we will manage.”

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Jet Set navigates huge hospitality effort, expected challenges

February 19, 2014

Preparing for the Sochi Games was more challenging for Jet Set Sports than any Olympics since Athens.

The company, which is the official hospitality supplier of Sochi 2014, has run hospitality programs at 17 Olympics. Its founder, Sead Dizdarevic, is accustomed to last-minute preparations. He had a hotel in Vancouver that his staff worked at for 24 straight hours to open in time for guests. But the size and scale of what Jet Set had to do in Sochi was greater than any other Olympics.

Dizdarevic learned on Jan. 27 that three mountain hotels where he had reserved 150 rooms for corporate clients weren’t going to be finished in time. He knew he couldn’t do anything to get all three done in time, so he and his staff joined the hotel staff to try and finish one of them, the Solis.

“The reason they were late was they were building three hotels simultaneously without sufficient labor,” Dizdarevic said. “They were disorganized. They jumped from place to place. We asked them to provide the labor and focus on a single hotel, the Solis, and we finished it in four days.”

During the week before the Games, Jet Set’s staff installed television lines, internet service, adjusted thermostats, bought food and drinks for the mini-bars, and cleaned the rooms.

A road that was supposed to reach the Solis, which is perched in the middle of a mountain resort, wasn’t completed and guests were going to have to take their luggage up a gondola to check in. Instead, Jet Set designed a system to ferry their luggage up and down the mountain.

“These are normal growing pains of (new) hotels,” said Alan Dizdarevic, Sead’s son and Jet Set’s co-CEO. “When you’re under a tight timeline, there’s not room for growing pains. You have to become an adult overnight.”

Jet Set was anticipating such problems at the Sochi Games. The construction effort here was greater than any previous Games. Not only was Sochi building venues for events, it was building more than 22,000 hotel rooms. Jet Set’s staff knew some of those wouldn’t be completed.

Dizdarevic said they reserved 260 rooms at the Radisson in the established town of Sochi as a backup in case hotels weren’t done.

“I was ready to move everybody down,” he said. “Tell them it won’t be finished. You won’t be in the mountains. You will be in the city.”

But the work they did on the Solis allowed the company to avoid making that change, and Dizdarevic said that, while he’s not in the construction business, the company’s experience in Sochi has been better than its experience in London in 2012.

During the London Games, the organizing committee required hospitality companies and sponsors to use a transportation company that it subcontracted. That company brought in drivers from outside London and they often got lost. Transportation was an issue for corporate guests throughout those Olympics, and that’s a key part of the guest experience. In Sochi that hasn’t been a problem.

“Just go straight, you’ll run into the Olympic Park. Turn left and you go to the mountains,” Dizdarevic said. “That’s it. You can’t get lost.”

Jet Set brought in five Michelin-caliber chefs from around the world to a restaurant it set up in Sochi. The corporate program Jet Set is running in Sochi for 30,000 guests is slightly larger than what it did in Turin in 2006, when it had 26,000 guests. In addition to arranging accommodations and transport for companies, it took over a restaurant in Sochi and brought in five Michelin-caliber chefs from around the world. It’s also running a restaurant in the mountains, and a 25,000-square-foot restaurant and lounge on the Olympic Park for guests.

The restaurant in the Park has been key because there aren’t a lot of other options. There are three concession stands that serve beer and one restaurant. Benches are scattered around where people can sit between events.

The big question in Sochi is who’s going to fill the 47,000 new hotel rooms that were built for the Olympics after the Games end. Dizdarevic believes that people from Russia and Europe will start coming in the next three to five years.

“How many times can you go to Whistler or Vail or Courchevel or Kitzbuhel?” Dizdarevic said. “People travel a lot these days. They say, ‘I want to go skiing or I want to go on a summer vacation.’ This is a new playground, a little village, slopes.”

But that’s not where Jet Set is focused now. It’s focused on Rio 2016.

Dizdarevic said that corporate demand for those Games is greater than London in 2012. More than a third of his business is booked, and it’s two and a half years before the opening ceremony.

“In London, everyone had to be there,” Alan Dizdarevic said. “For Rio, everyone wants to be there.”

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Sochi Olympics partners unveil exclusive packages

June 10, 2013

The company Jet Set Sports, a partner of organizational committee of the Sochi Olympics has begun selling tickets to the Olympics and hotel rooms, Vedomosti reported on Monday.

The packages are worth from 81,000 rubles ($2,500) to 670,000 rubles ($ 20.782), the paper reported.

“For example, the hockey program (semifinals, final, and third place play-off), which includes four nights in the three star hotel Zelyonaya Roshcha, will cost 266,642 rubles (about $ 8,200) for one person or 445,476 rubles for two. The most expensive package is a weekly program including the figure skating competition and the Olympics closure ceremony. The tickets and rooms in the four star hotel Zhemchushchina will cost 440,000 rubles and 670,000 rubles, respectively,” the paper has reported.

All programs include breakfast, the use of city transport on the days of the competitions, and a gift, Vedomosti reported.

Plane and train tickets to Sochi and transfers are not included in the programs, Vedomosti reported.

A representative of Jet Set Sports told Vedomosti that only the company can sell packages.

Sports lovers from Russia, Australia, Bulgaria, Brazil, Canada, the UK, Norway, Sweden, and the U.S. can buy these packages, he said.

The representative of Jet Set Sports reiterated that people can also buy packages with tickets to specific competitions at a price starting from 81,083 rubles for two people, programs for lovers of a specific sport (from 129,256 rubles per two people), and packages with a set of tickets to specific competitions (from 211,763 rubles for two people).

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Jet Set Sports to Provide Maximum Comfort for Sochi 2014 Guests

September 21, 2012

At the XI International Investment Forum in Sochi Jet Set Sports, a leader in arranging accommodation at sporting events was awarded the status of Official Supplier of the Sochi 2014 Organizing Committee in the “Hospitality” category. President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, signed the agreements with the CEO of Jet Set Sports, Sead Dizdarevic.

Under the agreement, Jet Set Sports will become the Official Supplier of hospitality services and the exclusive distributor of hospitality packages in Russia. The hospitality packages provided by Jet Set Sports will include hotel accommodation, meals, meeting and greeting guests and arranging transfers, distributing tickets to events and much more.

Sead Dizdarevic, CEO of Jet Set Sports, noted:

“Jet Set Sports is delighted to have the opportunity to contribute to the Sochi 2014 Winter Games. It is a great honor for us to become an Official Supplier of the Sochi 2014 Organizing Committee. Our company’s goal is to give our clients an unforgettable experience at the Games, and some amazing memories to treasure.”

The President of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, marked:

“I am sure that the work we do together will ensure maximum comfort for each coming to the 2014 Games. Thanks to Jet Set Sports, guests of the Games will experience the world-famous Russian hospitality and leave with the fondest memories of Sochi. The new Official Supplier for the Games is the leader in its field, as it has shown more than once at previous Olympic Games.”

Notes to the Editor

Jet Set Sports is a leading global provider of hospitality packages at the Olympic Games. The company was founded in 1984. It is an official sponsor of National Olympic Committees throughout the world, including Australia, Austria, USA, Norway and Sweden. The quality of the services that Jet Set Sports provides has stood the test of time. The company has already provided its services at 15 Olympic Games. At Beijing 2008, Jet Set Sports provided hospitality packages to 73,000 people and 95,000 at Vancouver 2010.

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University of Greenwich students set to keep the Games moving

January 31, 2012

Three hundred University of Greenwich students are to receive specialist training for jobs at the London Olympic Games.

The university’s Business School has teamed up with Jet Set Sports, a company that has provided hospitality work at the last 15 Olympic Games, to provide 16 weeks of training for students. There is a guarantee of an interview for paid employment during the Games and Jet Set Sports estimate that, based on previous experience, over 90% of students who complete the training will receive a job offer.

Second year students will be working in areas such as ticketing, issuing wristbands and guiding people to their seats. Some MA Events Management students will be offered more senior roles as events managers, which will involve organising and supervising groups of workers.

Peter Vlachos, Principal Lecturer and Enterprise Leader for the university’s London Centre for Events Management, says: “One session of training is complete and the next is due to start on February 13. This is a fantastic opportunity for our students to gain valuable work experience. They will benefit from Jet Set Sports’ years of expertise and in return we are providing a workforce of highly capable, events-specialist business students. It really is a win-win partnership all around.”

Jon Sibson, Dean of the Business School, adds: “This is a perfect example of how the University of Greenwich is working with industry to ensure our students develop the skills to meet the needs of the working world.

“We are pleased to be collaborating with Jet Set Sports and many other employers to provide a link between academia and industry which benefits both sides, the economy, and society in general. Opportunities like these provide valued business employment skills to our students and raise their aspirations.”

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Jet Set Sports and Tamoyo Turismo Announce New Partnership

October 24, 2011

Leading Olympic Hospitality Company Acquires a Controlling Interest in Brazilian Sports Travel Agency

Jet Set Sports, based in Far Hills, New Jersey, USA, and Tamoyo Turismo, based in Rio de Janeiro, Brazil, today announced that the companies have formally reached an agreement for cooperation. Under this new partnership Jet Set Sports has acquired a controlling interest in Tamoyo, and the companies will immediately combine their businesses and operations in Brazil.

“The world of sport will focus on Brazil during the next decade, especially for the 2018 FIFA World Cup™ and the 2016 Olympic Games. In the past two years I have been working very hard to figure out the best way to enhance the sports hospitality experience for both Brazilians and sports fans from around the world who will visit Brazil for the FIFA World Cup™ and the Olympics,” commented Mr. Sead Dizdarevic, Chairman and co-CEO of Jet Set Sports, “Very quickly it became clear that the answer was Tamoyo. I am excited that we can partner with a great company that has such an excellent reputation and record of success in Brazil. We look forward to our future together.”

Tamoyo Turismo was started in 1987. The company is the Authorized Ticket Reseller of the Comite Olimpico Brasileira (“COB”) for the London 2012 Olympic Games. Likewise, Jet Set Sports works with National Olympic Committees throughout the world. Together the combined companies have more than 150 years of sports hospitality experience and together have taken more than a quarter of a million spectators to large events such as the Olympic Games and the FIFA World Cup™.

“We are honored to work together with Jet Set Sports, which is one of the world’s leading providers of sports hospitality,” commented Ms. Cristina Lowndes founder and co-owner of Tamoyo together with Mr. Antonio Carlos Valente, who went on to say, “With Jet Set’s experience and our knowledge of the Brazilian marketplace we can better serve our customers and clients which is very exciting.”

About Jet Set Sports/CoSport
Jet Set Sports is a leading provider of Olympic Games Hospitality packages and Olympic Games event tickets to corporate clients. Since 1984, Jet Set Sports has provided clients with hospitality packages at Olympic Games through its VIP Hospitality Programs and Hospitality Management Services. Leveraging Jet Set Sports’ experience gained from past Olympic Games, CoSport, which is a division of Jet Set Sports, offers the same quality experience to individual consumers through its hospitality packages, premium ticket packages and individual ticket sales. Jet Set Sports and CoSport are Official Sponsors of various National Olympic Committees throughout the world, including Australia, Austria, Bulgaria, Canada, Norway, Sweden and the United States. The company was also an Official Sponsor of the 2010 Olympic Winter Games in Vancouver, the 2008 Olympic Games in Beijing, the 2006 Olympic Winter Games in Torino, the 2004 Olympic Games in Athens, the 2002 Olympic Winter Games in Salt Lake City, the 2000 Olympic Games in Sydney, and the 1996 Olympic Games in Atlanta. For 2012, Jet Set Sports and CoSport have been designated by LOCOG as Authorized Distributors of London 2012 Hospitality.

About Tamoyo Turismo
For over 25 years Tamoyo Turismo has been active in the world of tourism offering the best in the luxury high-end industry. It has acquire considerable experience in a variety of areas such as corporate and sport events combining high quality, agility and customized solutions for its clients. Tamoyo can provide the perfect structure and accommodation for the athletes and training staff in many events that has been participating over the years such as the 1999 Panamerican Games in Winnipeg, the 2000 Olympic Games in Sydney, the 2004 Panamerican Games in Santo Domingo, the 2004 Olympic Games in Athens, the 2007 Panamerican Games in Rio, the 2008 Olympic Games in Beijing, the 2010 Olympic Winter Games in Vancouver, 2010 UN World Urban Forum, 2011 Judo Grand Slam in Rio de Janeiro, the 2011 Panamerican Games in Guadalajara and the 2012 Olympic Games in London.

For More Information About This Release Contact: Mark Lewis / mark@jetsetsports.com / +1.908.938.3512

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Jet Set Sports Extends Sponsorship of Swedish Olympic Team Through 2020

December 20, 2010

Stockholm, Sweden – Jet Set Sports/CoSport today announced it has extended its sponsorship of the Swedish National Olympic Committee for the next two quadrennials through 2020 as the official Swedish provider of event tickets and hospitality packages for the Olympic Games.

“Jet Set Sports/CoSport is a leading provider of hospitality packages and event ticketing, whose focus is the Olympic Games,” said Stefan Linderberg, president of the Swedish National Olympic Committee, “They provide an excellent service and are committed to the Olympic Movement. We are very grateful for their continued support of our organization and Sweden’s Olympic athletes for years to come.”

Since 1984, Jet Set Sports has provided corporate clients with hospitality packages at Olympic Games through its VIP Hospitality Programs and Hospitality Management Services. Leveraging Jet Set Sports” experience gained from past Olympic Games, CoSport now offers the same quality hospitality experience to individual consumers through its hospitality packages, premium ticket packages and individual ticket sales.

In 1984, I began this business to help sports fans travel to and from the Olympic Games in Sarajevo, my hometown, not knowing what to expect,” said Sead Dizdarevic, Chairman and co-CEO of Jet Set Sports/CoSport. “I’ve worked hard on behalf of the Olympic Movement for nearly 30 years now, and as we look toward London 2012 and beyond, I’m thrilled to know that our relationship and bond with the Swedish NOC is stronger than ever.”

Jet Set Sports donates thousands of tickets at each Olympic Games in order to make it possible for young people to witness the power of the Olympic Movement and the excellence of Olympic athletes. The company also donates tickets for use by athletes and their families.

Jet Set Sports’ sponsor relationship with the Swedish NOC dates back to Beijing 2008 Olympic Games when the company was appointed the official sponsor and ticket agent. The company held a similar position for the Vancouver 2010 Olympic Winter Games. Under the new agreement announced today this relationship will continue for each Games through 2020. Jet Set Sports/CoSport’s sponsorship provides funding to the Swedish NOC for the support of Olympic athletes and hopefuls.

Jet Set Sports/CoSport also have relationship with Olympic Organizing Committee’s such as the Vancouver Olympic Games Organizing Committee (VANOC) for the recently completed 2010 Olympic Winter Games has previously allowed Olympic fans in Sweden to obtain additional tickets above and beyond the NOC’s allocation received from each organizing committee. For example, in 2010, Jet Set Sports/CoSport sold more than 2,200 tickets in the Sweden.

Jet Set Sports/CoSport has been appointed by LOCOG as an Authorized Distributor of London 2012 Hospitality. Additionally, the company will sell tickets to residents of Sweden as the Swedish NOC’s authorized reseller. Tickets for the London 2012 Olympic Games are expected to go on sale in the spring of 2011 and registration is currently open for Swedish residents. Please go to www.cosport.com for more information or to register at no cost. Jet Set Sports and CoSport are the only companies authorized by the Swedish NOC to sell tickets and hospitality packages in Sweden.

About Jet Set Sports/CoSport
Jet Set Sports and CoSport are Official Sponsors of the Norwegian Olympic Committee and various other National Olympic Committees throughout the world, including Australia, Austria, Bulgaria, Canada, Sweden and the United States. The company was also an Official Sponsor of the 2010 Olympic Winter Games in Vancouver, the 2008 Olympic Games in Beijing, the 2006 Olympic Winter Games in Torino, the 2004 Olympic Games in Athens, the 2002 Olympic Winter Games in Salt Lake City, Utah, the 2000 Olympic Games in Sydney, and the 1996 Olympic Games in Atlanta. For 2012, Jet Set Sports and CoSport have been designated by LOCOG as an Authorized Distributor of London 2012 Hospitality.

For More Information Contact:

Mark Lewis
mark@jetsetsports.com
+1.908.938.3512

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Jet Set Sports/CoSport Appointed as Authorized Ticket Reseller for London 2012 Olympic Games.
Leading Olympic Hospitality Provider Also to Sponsor Norwegian Olympic Team and to Provide Support for Norwegian Olympic Committee

December 15, 2010

Oslo, Norway – The Norwegian Olympic and Paralympic Committee and Confederation of Sports (“NIF”) today announced it has officially appointed Jet Set Sports/CoSport as the exclusive Authorized Ticket Reseller in Norway for tickets and hospitality for the London 2012 Olympic Games. Jet Set Sports/CoSport have also been announced by NIF as official sponsors of the Norwegian Olympic Team and NIF.

“Jet Set Sports/CoSport is a leading provider of hospitality packages and event ticketing, whose focus is the Olympic Games,” said Mr. Morten Schønfeldt, Marketing Director of NIF. “This appointment will allow our athletes and their families, our official sponsors as well as all Olympic fans in Norway to experience the very best in Olympic hospitality. We are very grateful to Sead and his company for their support of NIF and Norwegian Olympic athletes for years to come.”

Since 1984, Jet Set Sports has provided corporate clients with hospitality packages at Olympic Games through its VIP Hospitality Programs and Hospitality Management Services. Leveraging Jet Set Sports’ experience gained from past Olympic Games, CoSport now offers the same quality hospitality experience to individual consumers through its hospitality packages, premium ticket packages and individual ticket sales.

“I began this business back in 1984 to help people travel to and from the Olympic Games in Sarajevo, my hometown, not knowing what to expect,” said Sead Dizdarevic, Chairman and CEO of Jet Set Sports/CoSport. “Some of my fondest memories of the Olympics relate to the 1994 Olympic Winter Games in Lillehammer. I am honored that we have been selected by NIF to handle the hospitality needs for the people of Norway.”

The appointment of Jet Set Sports/CoSport will also cover the 2014 Olympic Winter Games in Sochi, Russia and the 2016 Olympic Games in Rio de Janeiro, Brazil.

“As we look toward London 2012 Sochi 2014 and beyond, we are thrilled that Jet Set Sports/CoSport will help Norwegian Olympic fans have such a wonderful once-in-a-lifetime experience by attending the greatest sporting event in the world,” commented Alan Dizdarevic, co-CEO of Jet Set Sports/CoSport, “Our goal is to create a hospitality experience that reflects the excellence of the Olympic Games themselves.”

In addition to selling hospitality packages and tickets, Jet Set Sports donates thousands of tickets to each Olympic Games in order to make it possible for young people to witness the power of the Olympic Movement and the excellence of Olympic athletes. The company also donates tickets for use by athletes and their families.

Tickets for the London 2012 Olympic Games are expected to go on sale in the spring of 2011 and registration is currently open for Norwegian residents. Please go to www.cosport.com for more information or to register at no cost. Jet Set Sports and CoSport are the only companies authorized by the NIF to sell tickets and hospitality packages in the Norway.

About Jet Set Sports/CoSport
Jet Set Sports and CoSport are Official Sponsors of the Norwegian Olympic Committee and various other National Olympic Committees throughout the world, including Australia, Austria, Bulgaria, Canada, Sweden and the United States. The company was also an Official Sponsor of the 2010 Olympic Winter Games in Vancouver, the 2008 Olympic Games in Beijing, the 2006 Olympic Winter Games in Torino, the 2004 Olympic Games in Athens, the 2002 Olympic Winter Games in Salt Lake City, Utah, the 2000 Olympic Games in Sydney, and the 1996 Olympic Games in Atlanta. For 2012, Jet Set Sports and CoSport have been designated by LOCOG as an Authorized Distributor of London 2012 Hospitality.

For More Information Contact:

Jet Set Sports
Mark Lewis +1.908.938.3512
mark@jetsetsports.com

and

Norges Idrettsforbund
Morten Schønfeldt
Morten.schonfeldt@idrettsforbundet.no

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Jet Set Sports Extends Sponsorship of U.S. Olympic and Paralympic Teams Through 2020

August 12, 2010

Colorado Springs, Colo. – Jet Set Sports/CoSport today announced it has extended its sponsorship of the U.S. Olympic Committee for the next two quadrennials through 2020 as the official U.S. provider of event tickets and hospitality packages for the Olympic Games.

“Jet Set Sports/CoSport is a leading provider of hospitality packages and event ticketing, whose focus is the Olympic Games,” said USOC CEO Scott Blackmun. “They’re incredibly good at what they do and are committed to the Olympic Movement. We are very grateful for their continued support of Team USA and America’s athletes for years to come.”

Since 1984, Jet Set Sports has provided corporate clients with hospitality packages at Olympic Games through its VIP Hospitality Programs and Hospitality Management Services. Leveraging Jet Set Sports’ experience gained from past Olympic Games, CoSport now offers the same quality hospitality experience to individual consumers through its hospitality packages, premium ticket packages and individual ticket sales.

“In 1984, I began this business to help Americans travel to and from the Olympic Games in Sarajevo, my hometown, not knowing what to expect,” said Sead Dizdarevic, Chairman and CEO of Jet Set Sports/CoSport. “I’ve worked tirelessly on behalf of the Olympic Movement for nearly 30 years now, and as we look toward London 2012 and beyond, I’m thrilled to know that our relationship and bond with the USOC and Team USA are stronger than ever.”

Jet Set Sports donates thousands of tickets at each Olympic Games in order to make it possible for young people to witness the power of the Olympic Movement and the excellence of Olympic athletes. The company also donates tickets for use by athletes and their families.

“Our family was extremely fortunate to be able to experience first hand the generosity of Jet Set Sports/CoSport at the 2010 Olympic Winter Games in Vancouver,” said Jody Flatt, mother of U.S. Olympic figure skater Rachael Flatt. “To be able to have our extended family sitting with us during our daughter’s first Olympic Games, is the memory of a lifetime!”

Jet Set Sports’ sponsor relationship with the USOC dates back to 1992 when the company was appointed by the USOC as the official VIP hospitality agent for the Albertville Olympic Winter Games and the Barcelona Games. The company has held similar positions with the USOC for each Games since that time. In 2002, the company became a sponsor of the USOC and the U.S. Olympic Team. Following the Olympic Games in Athens, Jet Set Sports/CoSport expanded their relationship with the USOC to include the sale of event tickets to the general public starting with the 2006 Olympic Winter Games in Torino.

Jet Set Sports/CoSport’s relationship with Olympic Organizing Committee’s such as the Vancouver Olympic Games Organizing Committee (VANOC) for the recently completed 2010 Olympic Winter Games has previously allowed Olympic fans in the U.S. to obtain additional tickets above and beyond the USOC’s allocation received from each organizing committee. For example, in 2010, Jet Set Sports/CoSport sold 113,928 tickets in the U.S. The total number of tickets sold surpassed VANOC’s allotment to the U.S. by more than 220% percent, thus giving twice as many Americans the chance to attend the Games as would have otherwise been possible.

Tickets for the London 2012 Olympic Games are expected to go on sale in the spring of 2011 and registration is currently open for U.S. residents. Please go to www.cosport.com for more information or to register at no cost. Jet Set Sports and CoSport are the only companies authorized by the USOC to sell tickets and hospitality packages in the United States.

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Amazing work of Vancouver 2010 volunteers recognized by Jet Set Sports and CoSport;
Companies to provide highly prized tickets to Closing Ceremony of 2010 Olympic Winter Games

February 28, 2010

Vancouver, BC ― Two hundred and fifty volunteers who worked tirelessly to help make the Vancouver 2010 Olympic Winter Games a success will be able to attend the spectacular Closing Ceremony tonight, thanks to a generous donation of tickets by Jet Set Sports and its affiliate company CoSport.

Amazing work of Vancouver 2010 volunteers recognized by Jet Set Sports and CoSport
The companies, which are Official Supporters of the 2010 Winter Games, made the announcement this morning with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) at the Main Press Centre (MPC) in downtown Vancouver.
“We’re so pleased to help recognize the outstanding efforts of some of the more than 18,500 volunteers from across Canada and more than 50 countries at the Olympic Winter Games who have helped make this an international sporting event watched by millions of spectators here and billions around the globe,” said Jet Set Sports company founder and CEO Sead Dizdarevic. “The volunteers have been great ambassadors for the city of Vancouver and all of Canada in helping to host these great Games.”

Jet Set Sports has donated more than 12,000 complimentary event tickets to the 2010 Olympic Winter Games for use by local school children, volunteers, security personnel, athlete families and numerous other non-profit organizations. In addition, Jet Set Sports stepped in at the last minute to provide complimentary hotel rooms to 11 Make-a-Wish families from around the world.

The 250 tickets were awarded to volunteers through a random draw. The lucky volunteers will be contacted by VANOC later this morning with details on when and where to collect their tickets for the ceremony, which will feature a special tribute to the volunteers of the Games.

“This is an amazing opportunity for these volunteers to participate in the Olympic Closing Ceremony and we are thrilled to reward them with this very generous gift from Jet Set and CoSport,” said VANOC CEO John Furlong. “Our volunteers have come in every day and given their all to make Canada’s Games something every resident from coast to coast to coast could stand up and be proud of. Without their support, these Games quite simply would not have been possible. They are our greatest ambassadors and helped make the athletes, the country and the Games shine with glowing hearts.”

About Jet Set Sports
Jet Set Sports and its sister company CoSport are leading providers of Olympic Games hospitality packages and Olympic Games event tickets to corporate clientele and the general public. Since 1984, Jet Set Sports has provided clients with unparalleled hospitality experiences at Olympic Games through its VIP Hospitality Programs and Hospitality Management Services. The company is an official sponsor of the Canadian Olympic Committee, the US Olympic Committee and various other National Olympic Committees throughout the world. Most recently, the company was an Official Sponsor of the 2006 Olympic Winter Games in Torino, Italy, the 2004 Olympic Games in Athens, Greece and the 2002 Olympic Winter Games in Salt Lake City, Utah. For more information, visit www.jetsetsports.com and www.cosport.com.

About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.

– 2010 –
Media Contact:
VANOC Communications
Tel: 604.403.1611
E-mail: mediarelations@vancouver2010.com

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Jet Set Sports Steps Forward to Ensure Make-A-Wish® Families’ Olympic Dreams Come True Effort Reflects Long Tradition of Involving Deserving Olympic Fans in the World’s Greatest Event

February 4, 2010

VANCOUVER, British Columbia, Feb. 4 /PRNewswire/ — Learning that the scheduled Olympic accommodations that Make-A-Wish BC & Yukon had arranged for eleven wish families from Canada, the USA and Australia, were no longer available, Jet Set Sports stepped forward to provide all free accommodations for these families during the Games.

Since 1983, the Make-A-Wish Foundation® of Canada has enriched the lives of children with life-threatening medical conditions through its magical wish-granting work. The Foundation’s mission reflects the life-changing impact that the wish experience has on children, families, referral sources, donors, sponsors and entire communities.

Jet Set Sports, the world’s premier Olympic hospitality company, will ensure that each Olympic wish granted by the Foundation is an unparalleled success. Jet Set Sports had previously donated 68 event tickets to the Make-A-Wish Foundation®.

“Jet Set Sports has ensured that these courageous children will enjoy unforgettable wishes during the Vancouver Games,” said Ross Hetherington, executive director of Make-A-Wish BC & Yukon. “Thanks to their effort and generosity, eleven children with life-threatening medical conditions, and their families, will experience the awe-inspiring event that is the Olympic Games. Sead is a true angel,” referring to Sead Dizdarevic, chairman and CEO of Jet Set Sports.

12-year-old Matthew Vocino is one of the amazing Canadian wish children attending the Olympic Games. “Thank you everyone. We were not surprised by the community’s reaction – we knew that someone would find a way to help make Matthew and the other children’s wishes come true,” said Michael Vocino, Matthew’s father.

Jet Set Sports has been a key partner of the Olympic Movement for more than 25 years, and has donated thousands of tickets to events, and accommodations for those that need them, to Olympic Games volunteers, Olympic Aid, and numerous other non-profit organizations, in every Olympic Games for which the company has provided hospitality services.

“North America has truly rallied in support of our wish children,” says Jennifer Ritter, CEO of Make-A-Wish Canada. “On behalf of our wish children and their families, thank you for your generosity!”

“As proud supporters of the Olympic Movement and the ideals that it seeks to advance, we’re constantly looking for unique opportunities to involve youngsters in the magnificence of the Olympic Games,” said Sead Dizdarevic, chairman and CEO of Jet Set Sports. “When I read about this situation, I knew we had to step in and help. The Make-A-Wish Foundation, like the many deserving organizations we’ve been lucky enough to associate with in the past, are a perfect fit for us, and we’re thrilled to play a small role in the success of their programs.”

About Jet Set Sports

Jet Set Sports and its sister company CoSport are leading providers of Olympic Games hospitality packages and Olympic Games event tickets to corporate clientele and the general public. Since 1984, Jet Set Sports has provided clients with unparalleled hospitality experiences at Olympic Games through its VIP Hospitality Programs and Hospitality Management Services. The company is an official sponsor of the Canadian Olympic Committee, the US Olympic Committee and various other National Olympic Committees throughout the world. Most recently, the company was an Official Sponsor of the 2006 Olympic Winter Games in Torino, Italy, the 2004 Olympic Games in Athens, Greece and the 2002 Olympic Winter Games in Salt Lake City, Utah. For more information, please visit www.jetsetsports.com and www.cosport.com.

About Make-A-Wish Canada

The Make-A-Wish Foundation of Canada is a dynamic wish granting organization that brings hope, strength and joy to children across Canada living with life-threatening medical conditions. Along with the national office, seven independent regional chapters grant magical wishes to children in need from coast-to-coast. Make-A-Wish Canada is an affiliate of Make-A-Wish Foundation® International. The Make-A-Wish Foundation is the largest wish-granting organization in the world, making dreams and wishes come true for more than 240,000 children since 1980. To learn more about the Make-A-Wish Foundation of Canada visit www.makeawish.ca

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At the Games Antipasto Isn’t Anticlimatic

February 24, 2006

TURIN, Italy — The chef bounds out of his kitchen with the joy of a gold-medal winner.

“The food! The food!” shouts Alessandro Boglione, when asked about his specialties. “All that’s possible to eat!”

Chef Boglione hails from a nearby town called Bra, home of the “slow food” movement, an antithesis to the fast-food culture. The slow fooders cook with local ingredients and linger over every morsel. That is Mr. Boglione’s specialty.

“This is something that is inside of us. We seek a perfect taste that you can’t miss,” he says. “You enjoy it so much, you get a psychological boost as well.”

Italy, and particularly Turin’s surrounding region of Piedmont, celebrates its food and the ritual of eating even more lustily, perhaps, than it embraces its sports. Here, too, the passengers of the Olympic gravy train — the corporate sponsors, hangers-ons and other high rollers who flock to the Games — have been sharing a seat at the athletes’ training table, for the same carb-loaded pastas that are featured on many precompetition menus are also the highlights of the hospitality buffets.

“Absolutely, our guests need the pasta. Otherwise, they get tired, too,” says Mr. Boglione, who is the executive chef at AB+ restaurant, which is housed in a 16th-century nobleman’s residence in downtown Turin that has been taken over by U.S.-based Jet Set Sports as a hospitality center for a number of corporate clients. The chef was part of the deal.

During the Olympics, Mr. Boglione has been whipping up homemade pasta with a number of sauces: artichoke and clams; lamb ragu and pecorino cheese; mint and sausage from Bra. He’s also been serving beef with polenta, lamb chops with roasted artichokes and duck in red wine and maple syrup sauce.

For an athlete preparing to compete, he says he would concoct spaghetti with tomato and basil, topped with Parmigiano. “It is one of the easiest dishes,” he says, “but also one of the most difficult to prepare properly.”

At Casa Barilla, in a golf club south of Turin’s city center, the star is Roberto Bassi, the top chef of Parma-based Barilla, Europe’s largest pasta maker. Pasta, he notes proudly, is one of the best fuels for athletes because the low sugar content slows the absorption of the carbohydrates into the system so that energy levels can be maintained more evenly.

Casa Barilla boasts a heavily stocked lunch anddinner buffet that is open to just about anyone who knocks on the door. There is also a bar run by Danish brewer Carlsberg and coffee from Illy of Trieste.

In addition to preparing the twice-daily feasts with his hand-picked assistants, Mr. Bassi offers cooking lessons to whomever happens to drop by. One pupil was U.S. figure skater Nancy Kerrigan. Bode Miller, the American skier who wears the Barilla logo on his helmet during non-Olympic races, also sat down for lunch, though he stayed out of the kitchen.

Mr. Miller dug into a plate of spaghetti with anchovies and vegetables topped with Parmigiano. Alas, although it may have aided his stamina, it didn’t help his performance; Mr. Miller, who won two medals at the 2002 Salt Lake City Olympics, has so far been shut out in four races.

Mr. Bassi is a native of the Emilia Romagna region, home to such delicacies as Parmigiano cheese and Bolognese sauce, among others. But in an ode to Piedmontese cuisine, he has been serving penne pasta with fonduta, or fondue, in which the pasta is covered with melted fontina cheese — a local favorite — and served with white truffles grated on top.

The day before an event, he recommends eating lots of pasta with a sauce of light vegetables, a dab of raw extra-virgin olive oil and topped with Parmigiano.

Parmigiano (also known as Parmesan) is a favorite at the Bank of America Hometown Hopefuls hospitality house. “In Italy, the Parmigiano is very important as the topping,” says Chef Helal Wasef Wasfy, who came to Piedmont from Egypt 30 years ago. He goes by the name of Chef Michel. “Parmigiano has good amounts of protein per fat ratio,” he explains. “And, of course, it has a very good taste.”

Bowls of Parmigiano adorn the buffet table along with specialties like bowtie pasta with zucchini, sausage and tomato, pasta al pesto, gnocchi pomodoro, panzerotti with salmon and rigatoni with four cheese sauce. The house is open to all U.S. athletes and their families and friends. The buffet has also offered veal stew, sea bass filet, shrimp and plenty of salad. There is a pizza bar and a table laden with various pastries for desert.

“We wanted an Italian flair,” says Allison Gardiner, Bank of America’s strategic marketing executive for Olympics and golf. “We want people to experience Italy when they’re in Italy.”

“Just what we need,” says the father of speedskater Amy Sannes as he tucks into the bowtie pasta and a salad. “It hits the spot.”

Moments later, during a pep rally for the U.S. women’s hockey team (which won a bronze medal), one of the players’ mothers shouted into the microphone, “We love the Italian food and the vino.”

For the players themselves, Chef Michel would offer pasta with vegetables and a pesto-basil sauce and maybe a small piece of meat in extra-virgin olive oil. “Something that is very easy to digest,” he says.

The schmoozing mecca in Turin is, appropriately, Casa Italia, which has recruited culinary experts from all over the country and attracted the A-list of Italian celebrities. Housed in the 17th-century Palazzo del Valentino, it’s also the place where Italian athletes go to celebrate after winning a medal. It is a shrine to Italian products and comestibles, from wine, which flows freely, to tables stacked with cheese and mortadella, known outside of Italy as bologna.

One of the top chefs involved in preparing the menu is Carlo Zarri, a sommelier and fourth-generation Piedmontese restaurateur. One of the most-requested local dishes: risotto al limone e rosmarino (risotto with lemon and rosemary). Mr. Zarri insists that Italian cuisine is high-performance food because it has a lot of in-season ingredients and isn’t overly laden with butter or cream. Of course, he says, it’s also full of carbs.

His recommended prerace diet: mozzarella and tomatoes, known as caprese in Italian, followed by a Piedmontese specialty, ravioli al plin, a hand-made pasta stuffed with meat and vegetables, topped only with olive oil and a bit of grated Parmigiano. He recommends a very light second course of prosciutto di Parma sliced thinly accompanied by — what else? — Parmigiano.

Schmoozers and athletes alike would do well to heed this chef’s recommendation. Mr. Zarri also worked at the Casa Italia in Athens at the 2004 Summer Olympics, where the speedwalker Ivano Brugnetti chose to dine for five consecutive days before his 20 kilometer race.

“Each night, he ate a half kilo of pasta with only extra-virgin olive oil and Parmigiano,” recalls Mr. Zarri. “Then he won a gold medal.”

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